We arrived in Boryeong late in the afternoon, checked into our hotel and wandered down to the beach. Boryeong is a small city of around 100,000 residents, but its mud festival has attracted 1.5 million visitors since it began in 1998. This success has largely been due to a clever marketing campaign that runs nationwide in the weeks leading up to the event.
There were noticeably more people and...
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